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> Considering there is very little moat left in software and big companies can copy your product in no time?

Having worked in the corporate world all my working life I can safely say with confidence that big companies absolutely DO NOT move fast. Do not underestimate the power of middle-management to destroy momentum!

Solve a problem for someone and if it was a painful one, they'll pay you for it.

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An interesting paper in this context is "Structural Inertia and Organizational Change" by Hannan and Freeman, 1984 [1]. A quote from the introduction: "...selection processes tend to favor organizations whose structures are difficult to change.".

In other words, it's typically a good thing that larger companies are slow to adapt. That's something that startups can make use of.

[1] https://www.jstor.org/stable/2095567

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