upvoted. i am aware that i used ethics and morals interchangeably in the parent response, and as i was originally writing it, i debated whether that was appropriate (i left it because i didn't thin i'd get called out, obviously wrong).
From one of your links "According to Dictionary.com, ethics is a system of moral principles, while morals are principles of right and wrong conduct."
this is the sort of discussion that can rapidly devolve into something less interesting than the story of virool's hustle. i don't think anyone will dispute that the behavior was aggressive, questionable, possibly unprofessional.
i don't have a strong position on whether it's ethical or not, but i still dig the hustle.
i won't dwell, since i think it detracts from the real story here.