My point was that it's comparable to Surface: similar HW specs, no Retina display. iPad 3 offers more hence it's pricier. I simply don't see why anyone except Microsoft Office users (in 2013;-) would prefer Surface to iPad 3.
The new iPad has a Retina display but beyond that ? (I'm talking about hardware)
You can't even buy an iPad 2 with more than 16GB anymore.