I never got this, other than seeing it's hard for others. So in that sense I agree. I've seen the effects on others and how hard it is to quit. That's no joke indeed.
I just don't get why I find it quite easy to stop drinking for a year (or longer). While I haven't been able to stop for life, doing those yearly challenges is relatively easy, for me.
If I'd be a normal person then that's whatever. But I say this I say this as a person whose whole family consists of alcoholics. Genetically, I have to have an addictive personality. Yet, I find myself I can easily not be addicted by substances.
What I find harder:
* YouTube (I recently have been able to stave off a social media addiction but YouTube specifically is tougher)
* Coffee
Maybe I should make a blog post. Throw in my 2 cents. While anecdata is anecdata, if it helps one person it'd be a good thing.