I always say "most companies today are IT companies, they just don't know it".

I would argue that Disney is definitily a big IT company and relies a lot on that tech.

Perfect storytelling might need flaweless execution to not distract. cirque du soleil for example are also experts in every single aspect relevant to their show/business. Check out the YT video from their sound manager " Inside the Sound of Cirque du Soleil: Drawn to Life" this is so crazy but it explains so much especially how they control the audiance clapping.