You can take it one step further: imagine you live in a smallish country (10 million people).
If your market share is 10% of the population and they make 1 request per day, that is just 10 requests per second.
10% is a large market share for everyday use. So you can use 1% market share and 10 requests and it will still be just 10 reqs/sec.
In fact, 1% market share of 10 million people and you can use the number of requests each user makes as the number of requests that your server will get (on average) per second.
There is a lot of business in small countries that never need to scale (or business in narrow sectors, e.g. a lot of B2B).