For simplicity’s sake we’ll assume DeepSeek 671B on 2 RTX 5090 running at 2 kW full utilization.
In 3 years you’ve paid $30k total: $20k for system + $10k in electric @ $0.20/kWh
The model generates 500M-1B tokens total over 3 years @ 5-10 tokens/sec. Understand that’s total throughput for reasoning and output tokens.
You’re paying $30-$60/Mtok - more than both Opus 4.5 and GPT-5.2, for less performance and less features.
And like the other commenters point out, this doesn’t even factor in the extra DC costs when scaling it up for consumers, nor the costs to train the model.
Of course, you can play around with parameters of the cost model, but this serves to illustrate it’s not so clear cut whether the current AI service providers are profitable or not.