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He goes into detail the motivation/decision to do lifetime pricing vs subscription pricing here: https://hackersincorporated.com/episodes/lifetime-pricing-is...

The idea is that subscription businesses have churn, and if you can capture the lifetime value of a customer with your one time price, there isn't any difference (other than people feeling grateful when you add new content for "free").

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That’s an excellent point, thanks for linking.

My takeaway from this thread is: his theory’s great until you discover that your customers are wiling pay *so* much more.

On a more positive note, I’ve been blown away by the (largely, one conspicuous troll-like annoyance aside) positive thoughts in the comments. Maybe it’s not too late?

It is true, I paid the lifetime fee for the premium tailwind offering, and they probably could have gotten double that from me with an annual subscription instead.

Some are willing - many take the code they want and bounce after a month

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