Hi, I think there is room for improvement. It is not clear to me exactly what the app does. At the beginning I thought it was an app to create real treasure hunts (like in a game). But now I think its a way to discover new places within an area? (Maybe I'm just stupid...but its the impression I got) Check this post out, it gives some ideas on how to increase your landing page conversions: http://t.co/ZMaDaL17

Is there a social element on the app? Can you share your tours? Share your logs? I think that people would like to know that!

What is a "gem"? Who are the people that decide whether a place is a gem or not? Are they restaurants? Sights? Strip clubs?

I also think the 100% free for a limited time is confusing. Is it going to be 50% free later? I would revise the wording there...

I would also improve the design a bit, and change the background. It would be super cool to have something like a "pirate map" representation of NYC or some popular location in the background.

Hopefully this helps, I wish you good luck with your app!