I can’t tell if calling themselves the CEO of Htmx(sic) is satire or meant to be taken seriously. Heck, I can’t tell if this entire post is satire or meant to be taken seriously.

Maybe that’s the point? In the “it’s satire” vein, the “htmx.org” URL points to a… X Profile for @htmx_org where the display title is “CEO of National Champs (same thing)”, and has (from the logged out perspective) a lot of memes that are programmer centered around htmx.

In the “it’s a serious post” vein, unfortunately a non-trivial number of HN-linked posts contain verbiage like:

> I would like to express my gratitude for your ongoing support as we continue our journey of strategic execution and operational excellence. I remain steadfast in my commitment to delivering incremental yet impactful value to our stakeholders, optimizing synergies where possible, and increasing market share in a manner that will look excellent in future investor updates. > Can't wait for all the profound and fulfilling work ahead of us in 2026.

And those sentiments are not wholly and consistently criticized as the BS they are, so it’s plausible to believe this about a JavaScript library.