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They definitely meant journalism as written for the New Yorker magazine, it's generally considered to be one of the best publications out there for long form, investigative journalism.

I think she meant New Yorker, so it was funny that she talked about newspapers for most of the article.

In the first couple paragraphs..."Simply put: It was easy and cheap for a lot of other players on the Web to outdo daily newspaper journalism for cheap or free."

But her point is that investigative journalism like that seen in the New Yorker won't convert to free web content as easily.

Is "New York style journalism" a preexisting term? A quick google doesn't seem to turn up anything.