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I agree with your market analysis. Private jets are often referred to as "time machines" given how much time HNW / exec travelers can save. There's a market segment that's willing to pay a high premium for reduced travel time.

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For most of my trips, a huge % of the travel time is outside the actual flight time. Trip to the airport, security, boarding, waiting to take off, and reverse on the other side (with addition of potentially getting a rental car). This can be solved without supersonic solutions (e.g. flying private), but adoption is low for business travel – is it too expensive?

Separately, I wonder if a lot of the demand is also obviated by in-air wifi.

> adoption is low for business travel – is it too expensive

Yes. Most companies won't even spring for business/first class, which is 10-20% the cost of a charter. Unless your time is both limited and worth 4 digits per hour, it's not worth it.

You might also look at “semi-private” solutions like JSX, if they go where you want to go. Should significantly cut down on the time outside of the flight itself.

Private jets don't go faster. They can just land closer to your destination and make you skip all the annoying airport stuff.

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