It's interesting, for sure. But the goal is to get you to drink more Red Bull. It's a very unique ad, but still an ad. For a sugary beverage people should probably actually be drinking less of, not more.
For example they put the "edge of space" at 36km (it's actually usually considered to be at ~100km), there is no explanation for such gross errors except that they want to market the crap out of this.
The jump height is just one particular point that I noticed, and it was a point where they seemed to deliberately put a lot of spin on it in a couple of places:
1) They consistently called it "edge of space". It's a lot closer to an airliners flight height than the edge of space (100km).
2) Their consistent use of fish-eye lenses for the outside imagery made it seem like you can actually see the earth's curvature, conjuring up images of space-flight.
3) Whenever he talked with Kittinger on the ground, they background animation showed a rotating earth from LEO.
Together this all seems to mislead an unsuspecting viewer into believing that he jumped from somewhere a lot higher. What's wrong with being honest about it being 39km and nowhere near space?
It seems the highest a balloon ever went was 53km. SpaceShipOne went to the 100km and it took them a lot more effort. The altitude record for jet aircraft is 37,650m, this is about the same as the height he jumped from and seems be a better comparison to me.
But there are much worse (debatable) products that spend money on really shitty ad campaigns. So this isn't really bad.
I personally respect Red Bull for having found a niche (crazy adventure sports of all sorts) and making possible whole careers in these amazing sports.
At the end of the day, not a lot of people believe you NEED Red Bull to make this jump, but thousands of kids around the world are being inspired right this minute.
http://www.guardian.co.uk/business/2011/sep/26/red-bull-raci...
They also own a NASCAR, a football and an ice hockey team.