Ad driven internet content is at least 25 years old, so it’s had time to settle into the equilibrium the market will converge to. The current state of things is precisely where the market drove it to, so it seems pretty clear that the “invisible hand” isn’t going to make it better and appears to favor making it worse. This seems like an obvious case where an external force is required to push the market in a direction it doesn’t naturally want to land at.