Considering how unhealthy soda is to consume, I'd ban those ads in a heartbeat right along side tobacco and alchohol. The UK just banned all TV and online junk food ads and I'm alright with that.
Unbelievable, when you consider the sheer volume of betting ads they have.
This is also why taxes on vices should always, always, always be revenue neutral. Lawmakers should never have to choose between reducing demand for a vice and revenue.