Requiring skip is good, but the part about focusing on illegal ads is better. If all ads were for soda, cars, and other legitimate products, that would be one thing, but so many ads are for straight up scams these days.
Unbelievable, when you consider the sheer volume of betting ads they have.
This is also why taxes on vices should always, always, always be revenue neutral. Lawmakers should never have to choose between reducing demand for a vice and revenue.