For the sake of fair comparison, my wife had an Apple watch, which looked better and had way more features, but the 1 day battery life became such a frustration it sat in a dresser drawer. My last Garmin lasted 5 years with daily use and sports, and only died because I took it into the sea on vacation after the waterproof seal failed on the screen. I replaced it the day I got back with the successor model and couldn't be happier.
I'm not shilling for Garmin (or at least not being paid to), I love the Pebbles and I'm very much looking forward to the launch as I want a more fashionable smartwatch. Apple, Samsung et al have kinda tainted the smartphone market with feature vomit, when in fact there's a lot of good stuff out there, it's just not as hip.