In 2011 Netflix announced it would split its DVD-by-mail and streaming businesses. The DVD business would be called "Qwikster", which was mocked. Eventually they reversed the decision.

Besides the goofy name, people thought the move was premature. Netflix wanted to go all-in on streaming. The catalogue was a lot more limited back then, though, and the DVDs helped bridge the gap since a lot of movies and TV shows that were unavailable for streaming were available by DVD instead.