Huh I didn't know Alexa+ existed because it apparently launched with zero fanfare. But I did notice that all my echos seemed gimped for a while now and basically gave up on using them.

> Alexa+ will stay free for Prime members or cost $19.99/month as a stand-alone subscription.

They are offering a standalone subscription for more than the cost of prime. So basically they are saying that customers who aren't on prime aren't welcome to use Alexa at all.

Well thanks for showing me the door Scamazon, I'm for sure going to throw away my echos now it's just a matter of time.