Disc brakes would overcome this, but that's going to be an expensive retrofit for most cyclists.
Disc brakes would overcome this, but that's going to be an expensive retrofit for most cyclists.
So, yes, for those few bikes that don't have conventional brakes, this lighting system may be an option.
That doesn't change the fact that this product will be useless to the majority of people who might purchase (sorry, sponsor :-) it through KickStarter, at least without sacrificing the ability to stop.
The fact that this isn't called out in the video or text is deceptive. There's no way he isn't aware of this serious shortcoming.
Other than for the "cool" factor (which suits his old-fashioned bike), good old fashioned clip-on reflectors will do a far better job.
Now he has a bigger problem - his new system appears to work by wedging into the spokes where they converge at the rim, so he will need to supply the correct radius of strip for every size rim on the market.