I guess you want to point out that choices are subjective.

That subjectivity is relevant within their classes (air—food-water, security-health-plumbing-heating, smartphone-car-vacation, yaht-designerBrands) Definitely there will be one person who choses to die, just to get latest smartphone, but most people will not.

These classes get less clear/useful as you go up, but most people will agree on the basics.

Tangent: it is important for me personally for my neighbour to have the basics (and more), as that increases my basics like security, sanitary conditions.