It's easier to see the argument if you have a head start. Imagine you've somehow created a private chain that's 10 blocks ahead of the public chain. You could publish that now and earn 10 blocks of reward, or you could continue mining until the lead diminishes to 0 blocks, earning the same 10 blocks of reward plus however many blocks you've mined in the meantime.
If you have 50%+ε of the hash rate on the network, this argument would have you bully other miners out by almost always stranding their blocks, since in expectation you'll mine blocks faster than your competitors.
The insight is that this same situation can happen probabilistically with a finite but non-majority fraction of the hash rate on the network. With 49% of the hash rate you'll still be able to build a private chain some fraction of the time, so waiting a little bit to see if this occurs might have positive expected value.