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It is never too late to make user tracking illegal and destroying the nastiest part of the ad industry

We could break their back if we required them to respect trademarks.

Google captured the browser with 92+% "browser -> search" funnel market share.

They turned the URL bar into "search", meaning that the method of finding trademarked companies and products now flows through a competitive bidding marketplace where competitors can slide in front of your hard-earned brand.

This ought to be illegal.

Perhaps we should look to Europe for inspiration on how to govern tech companies.

You’re using “we” very liberally