Google has already been single-handedly destroying the internet for over a decade by turning into an ad-ridden mess
I hate to break it to you bud, but the full-page ads never went away - they just look like content now. You know why you need to scroll for 9 pages to see the ingredients to a recipe?
Google created the pageview driven business model that incentivized the internet to be filled with hostile UX, low-quality lists of paged content, affiliate spam, etc.
Google captured the browser with 92+% "browser -> search" funnel market share.
They turned the URL bar into "search", meaning that the method of finding trademarked companies and products now flows through a competitive bidding marketplace where competitors can slide in front of your hard-earned brand.
This ought to be illegal.