It seems they want to make these settings usable without specialist knowledge, but the end result of their opaque naming and vague descriptions is that anybody who actually cares about what they see and thinks they might benefit from some of the features has to either systematically try every possible combination of options or teach themselves video engineering and try to figure out for themselves what each one actually does.
This isn't unique to TVs. It's amazing really how much effort a company will put into adding a feature to a product only to completely negate any value it might have by assuming any attempt at clearly documenting it, even if buried deep in a manual, will cause their customers' brains to explode.