Protip: If you're coming up with a name for your new app, don't choose such a ubiquitous name as "The Magazine".
An effective SEO strategy, mobile or web, will be a nightmare to develop/implement.
An effective SEO strategy, mobile or web, will be a nightmare to develop/implement.
Not really, it's more like The Transit App or Mail.app. Neither entity is trying to act like they invented transit or mailing. It's just a way of keeping it simple. IMO it's significantly more pompous to shit all over something because of the name.