Protip: If you're searching in the app store, don't type "The Magazine", it won't come up. Instead use "The Magazine Marco" if you want to download.
An effective SEO strategy, mobile or web, will be a nightmare to develop/implement.
Not really, it's more like The Transit App or Mail.app. Neither entity is trying to act like they invented transit or mailing. It's just a way of keeping it simple. IMO it's significantly more pompous to shit all over something because of the name.