Actually, they do not belong anywhere. If you look at the processing pipeline necessary to, for example, shoot and produce modern sporting events in both standard and high dynamic range, the last thing you want is a television that makes its own decisions based on some random setting that a clueless engineer at the manufacturer thought would be cool to have. Companies spend millions of dollars (hundreds of millions in the case of broadcasters) to deliver technically accurate data to televisions.

These settings are the television equivalent of clickbait. They are there to get people to say "Oh, wow!" at the store and buy it. And, just like clickbait, once they have what they clicked on, the experience ranges from lackluster and distorted to being scammed.