Literally the last thing on the internet you can complain about is Steam. PC gaming would be the biggest cluster fuck in the world- if not fairly dead / super niche.
You would need to install 12 front-ends like Steam that would be hot trash and have a handful of games and be the most miserable shit ever. You wouldn't have sales, reasonable game prices, or family library sharing (this would be absurd to any other company).
Steam is a prime example of when a monopoly ends up to be the best for the consumer.