We are all waiting for plot twist that these actually work better than human made ads and the weirder they get the worse humans can compete with them.
anyway, the main theory of better ad performance from generated ads isn't about, being weird or whatever. it's that few ads on social media are matching with intent to buy, i.e., they are the opposite of google search ads. so there's a much higher diversity of creatives. like, "saturation", like you see the ad so much, you are psychologically going to choose whatever product it is hawking when it finally comes time for you to buy a thing in the category it belongs to. generative ads are merely delivering ad creative development work that SMBs (40% of Meta's revenue) are too unsophisticated to use.
The owner expressed surprise and frustration over it, because it kinda sucks that's what works.
Definitely not. I am being sincere.
There is a lot of individual variation in susceptibility to a vice. For example, I never had any significant amount of trouble avoiding any food I believed was bad for me. It just never required much willpower, but it is so easy for me to fall into a habit of overconsumption of video entertainment that I haven't owned a television set in decades (and lichess.org is blocked 3 times in my /etc/hosts: near the top, again near the middle and again near the end of the file).
haha no worries, i may be insecure and seeing the flaws in my own argument there..
Similar in some ways i've tried things in my 20's that should have got me hooked but never felt the urge to do or seek out those things. Can't watch TV either but computer games on the other hand... absolutely hooked.
But in its current form, I think that may happen mostly for very direct-response ads, while creating branding problems that would be expensive for many companies in the long run.
Also, some of the AI-generated creatives and copy that Meta has suggested to me actually misleads or flat-out lies about what is being advertised. Which makes me wonder if the American FTC will go after some companies for running misleading ads at some point, if they are not careful about what suggestions they accept (the ad manager UI currently makes it extremely easy to accidentally approve something you shouldn't).