Anyway, no big deal yet as I'm remaining anonymous and I'm sure Automatic Inc will be fine, however the principle of the thing is bothering me. They already stoped proper criticism because the person had a domain and a whois search gave his name and address away.
I don't plan on stopping and will continue to critique products which are bulshit naming them on purpose.
I already did this with Power Balance (5-th in results) and they did not sue or react much.
This is a big company though, they sold over 200.000 products at 35$ a piece (this is a lot in Romania)