It doesn't stop. This is because that it's not the "technology" driving AI. You already acknowledged the root cause: CEOs. AI could be great, but it's currently being propped up by sales hype and greed. Sam wants money and power. Satya and Sundar want money and power. Larry and Jensen want to also cash in on this facade that's been built.
Can LLMs be impactful? For sure. They are now. They're impacting energy consumption, water usage, and technology supply chains in detrimental ways. But that's because these people want to be the ones to sell it. They want to be the ones to cash in. Before they really even have anything significantly useful. FOMO in this C-suite should be punishable in some way. They're all charlatans to different degrees.
Blame the people behind this propping up this mess: the billionaires.