I guess we'll find out how far Apple is behind Google when it comes to search. I couldn't find the ranking for "The Magazine" because it was too far back. But presumably as it becomes more popular, it should move up in the rankings.

For example, when people search on Google, the pages that get clicked on move up in the rankings, until the most useful page it at the top. Hopefully, as people search for "The Magazine" and then download it it will move up in the rankings. But if it doesn't, it shows you how far behind Apple is. I think Google has done this for almost a decade.