I only partially agree. My suspicion is that the search algorithm -- like many text search algorithms -- drops articles, leaving only "magazine" as the search term, and then suddenly your algorithm is hosed. I think Apple should prioritize a title which, when you drop
its articles, is an exact match for the search term, but I've seen other people argue that Apple needs to take into account popularity and star ratings in the result order, which they probably do. And at this point "The Magazine" isn't going to be nearly as popular as other things with "magazine" in the title.
While I appreciate the Zen nature of The Magazine as a title, for search algorithms it may be the equivalent of naming your company "There" (a place I worked at briefly): it's very clever, but it's damn hard to search for.