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Another victim is seduced by a leading "The", causing any attempt to reference this publication to become a tragedy of grammar.

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Look, man. Unique naming is hard in the Age of Google. And it could be worse, it could be "the.magazi.ne".

Unique naming is easy. For example, he could have called it "D12792B3-4D86-4E84-8B3C-13DBA7593282". Coming up with unique names that are also useful and good is perhaps somewhat harder.

The Strokes, The Walkmen and The Yeah Yeah Yeahs would like to have a word with you.

And especially "The The".

The Who?

The Beatles?

They're not called "The Band" though are they

No, but "The Band" was.

http://en.wikipedia.org/wiki/The_Band

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