Not defending the machines here, but why is this annoying beyond the deluge of spam we all get everyday in any case. Of course AI will be used to spam and target us. Every new technology will be used to do that. Was that surprising to Pike? Why not just hit delete and move on, like we do with spam all the time in any case? I don’t get the exceptional outrage. Is it annoying? Yes, surely. But does it warrant an emotional outburst? No, not really.