I'm another data point, and here's my responses:
> Robust - You don't mind breaking kindles?
I won't break a Kindle. The Kindle is sufficiently robust, and then some.
> Ability to loan to others - You never lend books? To anyone?
No. The only exception was my textbooks in college.
> Extended Read Time - How on earth couldn't you want extended battery life.
How long does it take to read a book? My Kindle lasts easily 4 weeks, reading about 5-8 hours a week, and in that time I can usually get through a 1,000 page novel. I've never taken a trip where I would be without electricity for more than 4 weeks, and even if I were, I doubt I would want to lug around more than one 1,000 page novel.
> Random Access - You never want to flick through a book?
No. Again, textbooks are the only exception, but that's not really a common use case for e-readers.
> Support for color - Really? You don't want any color in your books? Not even Text books?
Maybe for textbooks, although all the textbooks I've actually enjoyed enough to keep after class have been monochrome.
> With the possible exception of "Loan to others" - I can't understand why every single one of those isn't a "Must have" in order for the kindle
And, conversely, I can't understand why many people would care at all about these issues.