It beats the FOMO of thinking about a good quirky name, and then seeing someone take a (close) variant of it years later. I think it feels like a word game - but with a reward you can keep.
E.g. I buy supermarket gift cards from a slightly obscure site which sells them at a 5% discount. Super easy way to save a few hundred dollars a year. The hardest thing was discovering that this was an option.
I say forget the finance angle. Go for a straight up adventure game where you have to save the hero, Cash, from tragedy.