The original team that worked on the Feed was a mashup between Milo and Hunch folks; there were two engineers from Milo, one from Hunch, and a couple of product people from both sides. eBay Now was born completely under the Milo umbrella. Svpply hasn't been involved.
I doubt that, considering that Svpply was acquired just over a month ago and changing the design of a site on the scale of eBay would take much longer.
Agreed but the fact that they acquired Svpply means they were working on this and wanted to use Svvply's team to build upon this.