== Call To Action
Moral: A good TLA can be surprisingly memorable.
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No, it isn't just you. I didn't get it either. I never understood why some people use obscure acronyms and assume everyone's going to understand that. It's like complete lack of empathy for the reader.
Now that I know CTA means Call to action, its okay but lets be honest that they could have atleast said either CTA (call to action) or just skip the abbreviation itself since I assume a very significant proportion of people were confused so what's exactly the point of an abbreviation like CTA is certainly up to debate and people are definitely debating it so I am waiting for what the overall consensus on the whole thing is :)
The set of people who know the term "solid state drive" is likely a strict subset of the people (mostly tech enthusiasts of some shape) who know "SSD". Same for "USB" and many other terms that have entered the mainstream primarily as an abbreviation.
So the question is not whether to use an abbreviation or spell out the full term as a matter of principle; the question is whether it's the abbreviation or the full term that's more commonly known. I'd argue that way fewer people recognize "CTA" than know the term "call to action". I personally have done some front-end development, and didn't know the abbreviation either.
How many industries can prosper by defining what the customer should get and have an endless stream of demand in response?
Isn’t GTM just “business 101”? I really don’t understand how people can use the term and not realize they are screaming “we’re going to do the basics of what we should have been doing all along”.
Imagine if software developers championed a “logic” based approach.
Involving people who should care doesn’t seem like a revolutionary idea.
I have deduced that it means "of course," but of course since that expression could of course be sprinkled almost anywhere in a sentence without changing its meaning much, it's of course hard to be sure.