Edit: To expand, this is not just a flippant remark. People ignore Andrew Tate because he's so obviously, cartoonishly awful, but they are not the audience. It's aimed at children, and from personal experience its effect on a large number of them worldwide is profound, to the extent that I worry about the long term, generational effect.
Children will be exposed to narratives one way or another, and to want to (re)assert some control that over that isn't necessarily just an authoritatian power play.