Also 'product interaction' is an euphemism to say "if you're sick, we'll sell this information for around 80€" (I think it's close to 200$ for Americans but I don't have any contact in this industry overseas). If you have a cancer and suddenly you see an increase in ads for pseudo-medicine and other scams whose only goal is to extract all the money you have left, and if lucky, your famil's money too, that's from 'product interaction'.