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Comment by onionisafruit | Hacker News Reader

What is especially bad about this ad? To me it seems no worse than the infernal Paintin Manning ad from last year or the State Farm Megan Trainor ad this year. If this was on rotation in NFL games it wouldn’t make me scramble for the mute button any faster than other ads.

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I thought similarly to you, until I saw it: https://www.youtube.com/watch?v=abRie4vAvJ4

It almost seems intentionally AI? If anything, if my job at Maccas…ahem, McDonald's (sorry, spot the Aussie) is in marketing, I’d expect to to be promptly fired if this wasn’t expected to pass for anything less than satire.

Do you have children’s names for other restaurants?

Yeah, seeing it just once it looks like an ad with a terrible premise.

It certainly has an AI feel to it though, and I'm sure the more times you see it the more it falls apart.

On 1st watch the part that sticks out is the couple sitting by a window, who seem to be somehow sitting both inside AND outside at the same time.

I still cannot see the bad part

I am legitimately sorry

You have to turn your monitor on, silly!

Have you ever ridden a bike over a canal? The ad was pushed in front of a lot of people who have. I thought it was creepy throughout, but I can't believe they used that clip up front.

“a lot of people” - citation needed.

You realize it was a Dutch ad, correct?

Well, for a start it's a bad concept, but also the actual images are kinda nightmarish. The living teddy bear is particularly off-putting. And it's very obviously AI slop; physics is at best a mild suggestion.

I have taken it as a tongue in cheek reference to the current AI slop discussions, so like purposefully made sloppy. Appropriate joke? Apparently not, according to the masses. Well, just a matter of taste.

I mean, it's _possible_ they were aiming for "so bad it's good", missed, and ended up at just "really, really bad", I suppose. In practice, conscious attempts at "so bad it's good" virtually never work out; it is a thing which happens, not which is deliberately done.

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