I feel like this is 5 or so years out of date. The fact that they actually have an Apple Music app for Android is a pretty big push for them. Services is like 25% of their revenue these days, larger than anything except the iPhone.
The biggest bucket in that "service" category is just Apple's 30% cut of stuff sold on their platform (which it also must be noted, both complements and is reliant on their device sales). That wouldn't really be considered a "service" from either the customer perspective or in the sense of traditional businesses. Operating a storefront digitally isn't a fundamentally different model than operating a brick and mortar store and no one would call Best Buy a "service business".