Well, they did persuade HP to ditch their own homegrown PA-RISC architecture and jump on board with Itanium, so there's that. I wonder how much that decision contributed to the eventual demise of HP's high performance server division
...
Not that HP was the only one to lose their minds over Itanic (SGI in particular), but I thought they were the ones who walked away from the most.
1) Apple's financial firepower allowing them to book out SOTA process nodes
2) Apple being less cost-sensitive in their designs vs. Qualcomm or Intel. Since Apple sells devices, they can justify 'expensive' decisions like massive caches that require significantly more die area.
That’s much better than a decade of development with no product yet.