This is because startup is now a buzzword, everybody wants to be a startup, from the guy in his bedroom that created the ultimate todo list app that only 5 people will see, to the huge companies that want people to keep talking about them.

Having a startup now is like being the cool kid of the neighbourhood. Some people might see it as annoying that everyone wants to "have a startup" but I think it's fine, it actually makes it easier for me to recognize those who are dedicated to what they do and those who will just waste my time.