It's not the same thing.
Let's say I'm a republicrat and I'm furiously sending private messages with links to democan sites showing my friends how evil I think they are. Except now I'm told every one of my links as just made those republicrat sites more liked an I'm helping make it look like they are more popular than they really are.
Scanning emails to serve you ads does not leak information to the public indirectly. Increasing like counts does.