Also cheap to create AstroTurf, be that blogs or short form video.
Stated another way, the more junk that gets churned out, the less people will take a particular piece of junk seriously.
And if they churn out too much junk (especially obvious manipulative falsehoods) people will have little choice but to de-facto regard the entire body of output as junk. Similar to how many people feel about modern mainstream media (correctly or not it's how many feel) and for the same reasons.