> People hate being manipulated.

The crux is whether the signal of abnormality will be perceived as such in society.

- People are primarily social animals, if they see their peers accept affairs as normal, they conclude it is normal. We don't live in small villages anymore, so we rely on media to "see our peers". We are increasingly disconnected from social reality, but we still need others to form our group values. So modern media have a heavily concentrated power as "towntalk actors", replacing social processing of events and validation of perspectives.

- People are easily distracted, you don't have to feed them much.

- People have on average an enormous capacity to absorb compliments, even when they know it is flattery. It is known we let ourselves being manipulated if it feels good. Hence, the need for social feedback loops to keep you grounded in reality.

TLDR: Citizens in the modern age are very reliant on the few actors that provide a semblance of public discourse, see Fourth Estate. The incentives of those few actors are not aligned with the common man. The autonomous, rational, self-valued citizen is a myth. Undermine the man's groups process => the group destroys the man.