Today, to be a successful car company you need to be producing cars whose safety features are incredibly tightly regulated by government bodies to the point of doing actively user hostile things (try and get a new car in the UK that won't actively beep at you for going faster than it thinks you should drive).
You need to be producing them at government mandated price levels (cars listed for more than £40k pay an additional £2.5 tax, except electric vehicles for whom the tax only kicks in at £50).
You need to be using a propulsion method approved by government, not only the Euro 6 emissions standards, but also the labyrinthine Benefit in Kind regulations that accidentally gave every small business owner massive incentives to buy a Porsche Taycan.
Oh and on top of that the UK government runs a charity that purchases 20% of all the new cars sold in the UK each year (with that number climbing to 50% in Northern Ireland).